In the glass

  1. Appearance

    Clear deep amber to copper-orange, topped by a creamy off-white head.

  2. Nose

    Toasted malt and caramel lead, with bread crust and a little toffee. Faint earthy and spicy hop notes sit behind the malt.

  3. Palate

    Toasted bread and caramel carry a smooth, malt-forward sip, with light biscuit sweetness. The body is medium, giving the richer malt enough presence without losing balance. Hop bitterness keeps the sweetness from becoming cloying.

  4. Finish

    Toasted malt and caramel persist moderately after the sip. The close is clean and gently sweet, keeping the malt in view.

How beer-like is it?

Full malt character, medium body and balancing bitterness make a convincing Märzen shape.

Structure

  • Medium body
  • Medium finish

The beer

Malt sweetness leads this OctoberFest, but the bitterness gives it a boundary. Toasted bread and caramel fill the sip, with a lighter biscuit sweetness alongside them. There is enough hop bitterness to stop that richer malt becoming cloying. The beer stays smooth and medium-bodied, with the malt clearly in front and the balance intact. That is its strongest argument: a full malt character that remains easy to drink.

The aroma follows the same direction. Toasted malt and bread crust sit with caramel and a little toffee, while faint earthy and spicy hops add a quieter edge. Deep amber shading into copper-orange, good clarity and a creamy off-white head give the pour a clear seasonal identity. The hop notes support the malt rather than competing for attention, and the bread-and-caramel flavors carry through the middle without turning the glass into a sweetness exercise.

Toasted malt and caramel remain after swallowing. The finish persists moderately, gently sweet and clean, giving those central flavors time to register. OctoberFest is not especially complex; its appeal rests on how coherently this familiar set of flavors works together. The malt has presence, the bitterness keeps it in proportion, and the smooth body makes it approachable. It is a satisfying Märzen-style seasonal beer, unmistakably autumnal in character.

The bottle

Production Unclassified

Evidence Unverified

Production type describes how it is made, not how it tastes. What this classification means.

Method Undeclared

Research notes

The producer identifies Non-Alcoholic Octoberfest as a Märzen below 0.5% ABV, with 16 IBU. The front label identifies a malt beverage with natural flavors. No Octoberfest-specific alcohol-removal or low-alcohol fermentation process was found in the product page or launch announcements checked on 2026-10-12. The production type therefore remains Unclassified; the nonalcoholic label alone does not establish how the alcohol level was achieved.

Verified facts

Evidence: Unverified · 3 sources

Sources See something wrong? Submit a correction.

  • Not disclosed Production Unclassified
  • Not disclosed Method Undeclared
  • Not disclosed Origin Not disclosed

Where to buy

Samuel Adams

Buy from producer

Package

12 fl oz can

Recorded price

$10.99–$11.99 suggested retail for a six-pack (producer announcement, 1 September 2026; checked 2026-10-12)

Availability

Producer lists a limited August–October season and six-packs of 12 oz cans; observed 2026-10-12. Local stock is not confirmed.

Prices and availability are independently observed and may change. Retailer listings do not imply endorsement. A different package is labeled as a different format. Reader-service exceptions and commercial links are identified above; neither affects scores, rankings, classification, verification, or editorial coverage.

Product facts

Producer
The Boston Beer Company
Bottle / can
12 fl oz can

Sources disagree on Availability.

Sources & verification

Facts checked Oct 2026 3 primary sources Method: not disclosed Conflicts: 1 noted Show details Hide details

Source links leave this site and open in a new tab.

Where sources disagree

Sources disagree on the following points.

  • Availability: The nonalcoholic product-page header specifies six-packs of 12 oz cans. Its detailed availability section lists draft, bottles, other can sizes and the Fall Legends Variety Pack. The producer launch announcement treats nonalcoholic Octoberfest separately from the conventional beers in that variety pack. Only the nonalcoholic six-pack configuration is retained here; the other formats are not confirmed for this SKU.

Evidence at a glance

  • Producer documented4 facts
  • Bottle verified2 facts
  • Unverified1 fact

Sources

  • Producer samueladams.com

    • ABV
    • Producer
    • Availability (sources disagree)
    Producer documented
    3 notes
    ABV
    Producer declares less than 0.5%; the supplied front-label image agrees. This is a ceiling, not an exact residual.
    Producer
    Producer is identified as The Boston Beer Company on the product page.
    Availability
    Product-page header lists August–October and six-packs of 12 oz cans; local inventory is not established.
  • Bottle / can label samueladams.com

    • Volume
    • Ingredients
    Bottle verified
    2 notes
    Volume
    Full front label shows 12 fl oz; product-page header specifies six-packs of 12 oz cans.
    Ingredients
    Front label identifies a malt beverage with natural flavors; this is not a complete ingredient list.
  • Producer bostonbeer.com

    • Price
    Producer documented
    Note
    Price
    Announcement supplies a suggested six-pack price range, not an observed retailer shelf price or the editor’s purchase cost.
  • Producer bostonbeer.com

    • Production
    Unverified
    Note
    Production
    Boston Beer launch release says only: with no alcohol. No Octoberfest-specific removal or fermentation process is published. The previously cited Shan Ferments post concerns Just the Haze, not this beer.

See something wrong? Submit a correction.

Product record history Sourced changes and open disagreements. Prior claims stay on the record when sources conflict.
  1. ReviewedReviewed and published.
  2. UpdatedCatalog record updated from sourced research.
  3. OpenDiscrepancy · AvailabilityThe nonalcoholic product-page header specifies six-packs of 12 oz cans. Its detailed availability section lists draft, bottles, other can sizes and the Fall Legends Variety Pack. The producer launch announcement treats nonalcoholic Octoberfest separately from the conventional beers in that variety pack. Only the nonalcoholic six-pack configuration is retained here; the other formats are not confirmed for this SKU.
  4. Classification changed · ClassificationCorrected from dealcoholized to Unclassified. Rechecked 2026-10-18. No source establishes how the alcohol level was reached; the record's own production note already concluded Unclassified.

Compare holds up to four. Want to try keeps a bottle in My Bottles.

Keep tasting

Similar bottles

All Lager

Town Brewery Easy Tiger Lager is $5.99. This bottle is $10.99–$11.99 suggested retail for a six-pack.

82/100

Beer · Lager · 0.5% ABV · Under $20

  • Bread
  • Biscuit
  • Hops

Best Day Brewing Oktoberfest is $4.49. This bottle is $10.99–$11.99 suggested retail for a six-pack.

82/100

Beer · Lager · <0.5% ABV · Under $20

  • Toasted grain
  • Malt
  • Bread